Step 1
User Research & Discovery
Beginning of design thinking starting with a hypothesis, in depth user research involving interviews and recording user responses.
Processing and presenting research findings by the use of personas, case studies, user flows, mind maps, empathy maps, journey maps.

Step 2
Design Strategy & User Testing
Next based on user research findings and stake holder sessions I define the purpose of the digital product by creating paper sketches, low fidelity wireframes and performing user testing. 
This will result on high fidelity prototypes using illustrator, photoshop, sketch, figma, principle and invision.

Step 3 
Visual Design & Front End Development
I create fresh digital design products in collaboration with stakeholders which leads to a digital design style guide for the brand. This includes color combos, layouts, typography styles, margins, icons and image sizes.